Achievements
With uniquely developed systems and rich expertise, CBR has been solving numerous marketing challenges as below. (With uniquely developed systems and rich expertise, CBR has been providing vast array of services to solve our clients' marketing challenges. )
■Various tests on advertising, promotions, concept and packaging related to new product development
■Provision of long-term data analysis on beverage consumption trends
■Pre-launch sales predictions and product evaluation
■Product (taste, package, etc. ) development tests, pre/post-launch product satisfaction test for product improvement
■Brand power analysis after fixed period of marketing activity
■Providing basic information used for evaluating annual activities of existing products
■Providing basic information used for market penetrability testing of new products/brands
■Providing competing brands' basic information on annual activity evaluation
CBR has numerous experience in conducting surveys for one of the most outstanding Japanese corporations., especially in the field of food, daily goods and cosmetics industry. Great numbers of research has been requested from both Japanese and foreign affiliated firms.
Customer Categories of Japanese / American/ European/ Asian Corporations
■Soft drink manufacturers
■Alcohol manufacturers
■Foreign affiliated food manufacturers
■Foreign affiliated daily foods, health care, baby care manufacturers
■Cosmetic manufacturers
■Perfume/Fragrance manufacturers
■Pet supply manufacturers
■High-end brand manufacturers
■Communication, PC, Home Appliance manufacturers
■Travel related industries
■Finance, insurance related firms
■Alcohol manufacturers
■Foreign affiliated food manufacturers
■Foreign affiliated daily foods, health care, baby care manufacturers
■Cosmetic manufacturers
■Perfume/Fragrance manufacturers
■Pet supply manufacturers
■High-end brand manufacturers
■Communication, PC, Home Appliance manufacturers
■Travel related industries
■Finance, insurance related firms
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