Central Location Test (CLT)

CBR's core competency, Central Location Test is held in the heart of Japan's market, Tokyo (Shinjuku, Shibuya, Kichijoji). Around 60,000 individuals are tested annually in four of our corporate halls and rental halls in both Tokyo and Osaka.

Our corporate halls are especially recommended for clients wishing to cut back on costs and time on research. Utilizing CBR's extensive know-how, various types of CLTs could be conducted such as concept testing, TV commercial testing, product testing, package testing, shelf testing and fragrance testing.

Well experienced in large-scale testing, tests could be conducted with 5,000 to 10,000 respondents.

* Surveys requiring Internet connection, electrical appliances, food and beverage sampling, cooking, and fragrance testing are also possible.
* From new product development to review on existing products, best research methods will be planned and proposed based on numerous case studies and expertises of CBR.
* Survey results will be obtained quickly and with less cost, as respondents will be chosen among pedestrians, and interviewed at monitoring rooms.
* Trends can be analyzed by fixed point observations done at our halls in Tokyo (Shinjuku,Shibuya,Kichijoji).
* CBR employees will observe the behaviour of respondents and interviewers to ensure accurate results in every research project.

Shibuya Center Gai Monitoring Room

This monitoring room is located at the famous Center Gai shopping street, adjacent to the famous scramble crossing in front of JR Hachiko exit in Shibuya, the heart of Japanese cultural trends.  Located just a minute walk from Shibuya station, the Center Gai is filled with young fashion conscious consumers coming from many regions.  Research could be conducted effectively owing to the fact that this area never lacks pedestrians.
Shibuya Center Gai monitoring room enables various types of research with its depth interview rooms, bright lighting, mini kitchen, strong ventilation system, 200V electric outlet and gas.

A combination of concept package testing, product testing and depth interviews could be held.


Center of young trends and fashion



Bright laboratory style research rooms, inverter lighting and spotlights


Depth interview rooms, and research room observed through magic mirrors


Rooms with mini kitchen available for food sampling


200v electric outlet, gas, and electromagnetic stove available


Efficient ventillation using sirocco fan

SHINJUKU Monitoring Room

3 minutes walk from Shinjuku Station West Exit.
This is one of the most crowded areas in Shinjuku, and it is possible to catch a wide range of people of all ages, full of people on both weekdays and holidays.
Since the sink, refrigerator and freezer are installed in the room, product testing including tasting can be easily handled. The new and bright research hall is also suitable for package tests using shelves.



Clean and bright research room　


Package test using shelves                      Kitchen     

Kichijoji Monitoring Room

Consumer monitoring room in Kichijoji is located 30minutes from Tokyo Station, and 17minutes from Shinjuku/Shibuya station, enabling easy access for all clients. With four major department stores, Kichijoji is the second largest shopping area along the Chuo-line after Shinjuku, resulting in a high concentration of consumers.  Though Kichijoji is reputed to be an area with relatively young consumers, the actual consumers come from a wide variety of generations.  Adjacent to high residential areas, it enables easy selection of respondents of various attributes. Thanks to the arcaded main street,the area is always bustling with pedestrians even on a rainy day.

Shinjuku Headquarter Monitoring Room

Facilities and Equipments