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Research Methods for Each Objective

From the phase of new products/services development, to revision of existing product/service, CBR plans its research by carefully considering each objective of various stages.

To solve our clients’ issues, CBR goes beyond mere data collecting, and makes proposals based on full comprehension of the underlying objectives. Feel free to contact us for flexible arrangement of various research methods.

Samples of Consumer Research Methods per Objective

Quantitative research

	CLT	Home Use Test	Store Research	Home Visit Research	Telephone Interview	Web Research	Mystery Shopper	Mail Research
Idea Screening Testing	○			○		○
Concept Testing	◎	○		○		○
TV Commercial Testing	◎	○		△		○
Name Testing	○	○		○	○	○
Price Flexibility Testing	○	○		○	○	○
Design Testing	◎	○				△
Package Testing	◎	○				△
Package Shelf Testing	◎	○	◎
Product Testing (Trial, Food and Beverage Sampling, etc.)	◎	◎			○	△
Concept＆Product Testing (Trial, Food and Beverage Sampling, etc.)	◎	◎			○	△
Fragrance Testing	◎	○
Tracking Test	△			○	○	△		○
Basic Survey			○	◎	○	△		○
Efficacy of Distribution/Promotion			◎				◎
Customer Satisfaction Survey			◎			○	◎	○

( ◎ Ideal / ○ Sufficient / △ Possible )

Consumers’ unconscious eye movements or behavior could be analyzed using eye trackers to measure the efficacy of designs, package or sales promotion items such as POP, posters, etc.

Qualitative Research

Quantitative Research

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